3 Use cases that teach us the importance of Big Data usage
By now, everyone is aware of how insights provided by big data can improve and impact various industries. Knowledge means power, and every business is implementing that ideology thanks to the use of analytical tools. Whether it’s through getting to know their audience more easily…
How personalised business services and solutions can distinguish you from other competitors
When it comes to business, nothing is ever one-size-fits-all. Your ethos, your team, your goals, and of course your customers are all unique, but what about your business services and solutions? It is all very well and good to pay individual attention to all of…
Peeling your data layer by layer, the story behind our logo
Branding is an important step in creating a public perception for your company or product. It builds an emotional bonding with your customers, and instant identification starts with the logo. The latter communicates a message, idea, or philosophy, and it’s something your business will definitely…
How acquiring accurate customer data can fuel the right growth strategy
At our current pace, we are creating over 2.5 quintillion bytes of data every single day. With advancements in technology and innovation occurring almost daily, this number is increasing exponentially. But what happens to this data? Does it just float around the internet with no…
What NTM means for your business
Numbers, numbers, numbers! Whether it’s social media followers, BMIs, friends, or financial gains as a business, we can’t deny that nowadays society is quite fixated with measurements to define success. The validation these numbers provide, however, doesn’t always add up with what we want to…
Psssst – is your CRM listening to your eCommerce customers?
(Or is it hard of hearing?) You know how important social is to the typical eCommerce store. But do you really know how important it is? Your customers are talking, sharing, liking and tweeting. Are you listening? Or is your CRM hard of hearing? “Over…
Is your business struggling with the burnout syndrome?
Have you ever experienced a lack of energy to be consistently productive? Or even absence in satisfaction when it comes to work-related achievements? Add a hint of physical and mental exhaustion for an extended amount of time and you get the perfect recipe for Burnout…
Why GDPR applies to you
In May last year, the European Union enacted a piece of legislation called the European Union Data Protection Regulation that governs the privacy and the data of EU citizens Not based in the EU? You might be under the impression it does not apply to…
5 ways market segmentation helps a business spend efficiently
Imagine your company is about to launch a brand new, innovative, and exciting product. You can have the best product in the world but if you are not catching the attention of the people that will want to buy it, then it is a bit…
Why the interpretation of the Heat Map is important to your business?
Having an impactful visual representation of what is occurring within your enterprise, holds an important weight when it comes to decision making and future perspective. Dataplayer tries to achieve that through the implementation of various analytical charts, but this time, we are focusing on the…