By now, everyone is aware of how insights provided by big data can improve and impact various industries. Knowledge means power, and every business is implementing that ideology thanks to the use of analytical tools. Whether it’s through getting to know their audience more easily and offering them personalised service, or by being able to…
When it comes to business, nothing is ever one-size-fits-all. Your ethos, your team, your goals, and of course your customers are all unique, but what about your business services and solutions? It is all very well and good to pay individual attention to all of the above aspects of running your business, but unless you…
Branding is an important step in creating a public perception for your company or product. It builds an emotional bonding with your customers, and instant identification starts with the logo. The latter communicates a message, idea, or philosophy, and it’s something your business will definitely be associated with. Obviously, we put a lot of thought…
At our current pace, we are creating over 2.5 quintillion bytes of data every single day. With advancements in technology and innovation occurring almost daily, this number is increasing exponentially. But what happens to this data? Does it just float around the internet with no purpose or direction? The answer is yes, sometimes. But in…
(Or is it hard of hearing?) You know how important social is to the typical eCommerce store. But do you really know how important it is? Your customers are talking, sharing, liking and tweeting. Are you listening? Or is your CRM hard of hearing? “Over 25 billion social interactions take place on Twitter each day”…
Have you ever experienced a lack of energy to be consistently productive? Or even absence in satisfaction when it comes to work-related achievements? Add a hint of physical and mental exhaustion for an extended amount of time and you get the perfect recipe for Burnout – the response to stressful job conditions. Everyone has their…
In May last year, the European Union enacted a piece of legislation called the European Union Data Protection Regulation that governs the privacy and the data of EU citizens Not based in the EU? You might be under the impression it does not apply to you, but you would be wrong. The EU GDPR applies…
Imagine your company is about to launch a brand new, innovative, and exciting product. You can have the best product in the world but if you are not catching the attention of the people that will want to buy it, then it is a bit like shooting in the dark. The problem is that customers…
With the New Year finally upon us, resolutions on health and taking care of our bodies are at the forefront of many of our minds. Have you joined the gym, started a detox cleanse, or vowed to walk to and from work every day yet? Many of us are guilty of the ‘new year new…